Your Sponsors Deserve Better Than "This Episode Is Brought to You By..."
Flat ad reads get skipped. Produced sponsor audio gets remembered.
Give your sponsors sonic branding that drives results — and give your network the premium positioning that commands higher CPMs.
Your Sponsors Are Paying Premium Rates for Generic Audio
Podcast advertising is a $4B market.
But most networks are still delivering sponsor messages the same way they did in 2015. That's leaving money — and sponsors — on the table.
Flat Ad Reads = Flat Results
Your hosts read the copy. The audience hits the 30-second skip button. The sponsor sees mediocre conversion numbers and questions the spend. Produced audio with sonic branding elements cuts through because it sounds different from the content around it — in a good way.
No Network-Wide Cohesion
Your network has 10, 50, 200 shows. Each one sounds completely different. Sponsors who buy across your network get a fragmented experience. A cohesive sonic identity for your network (and for sponsor placements within it) signals professionalism and scale.
You're Leaving CPM on the Table
Networks with produced sponsor audio, branded segment transitions, and sonic identities command premium CPMs. A host-read ad at $25 CPM becomes a produced branded segment at $40+ CPM. The sponsor gets better results. You get better revenue per impression.
Audio That Makes Sponsor Messages Unmissable
Every format below transforms a sponsor read into a premium brand moment.
Sell these as upgrades, bundle them into sponsorship tiers, or use them to close bigger deals.
Sponsor Sonic Logos
A 2-5 second audio signature that plays before every sponsor message across your network. The sponsor's brand becomes instantly recognizable to your entire audience — not just the listeners of one show.
Branded Segment Transitions
Custom audio beds and transitions that frame sponsor segments. Instead of "and now a word from..." your audience hears a produced, branded moment that signals premium content — not an interruption.
Fully Produced Sponsor Spots
:60, :30, and :15 produced audio spots with professional voiceover, music beds, and sound design. These aren't ad reads — they're mini audio experiences that sponsors can run across your network and beyond.
Segment Sponsorship Audio
"This segment is powered by [Brand]" with a custom sonic identity. The sponsor owns a recurring moment in the show. Listeners associate the brand with the content they love. Renewal rates skyrocket.
Higher CPMs. Bigger Deals. Scale Without Overhead.
Premium Sponsor Audio Unlocks Premium Revenue
When you offer sponsors produced audio instead of host reads, you're not just upgrading the ad experience — you're upgrading your entire revenue model. Produced sponsor segments command 40-60% higher CPMs because they deliver measurably better results.
- 40-60% higher CPMs for produced sponsor segments vs. host reads
- Cross-network sponsorships: one sonic identity across all your shows
- Sponsor retention increases when results are measurably better
- White-label delivery — your sponsors see your network, not us
- Scale your sponsor audio without scaling your production team
Three Ways to Work With Us
White Label
We produce everything under your network's brand. Your sponsors never see us.
- Your network branding on everything
- Invisible production partner
- Wholesale rates (40-50% off)
- You set sponsor pricing
- Dedicated account manager
Reseller
Co-branded or Personata-branded delivery with volume tier pricing for networks.
- Co-branded or Personata-branded
- Volume tier pricing for networks
- Full creative control per show
- All rights transferred to sponsor
- Priority production queue
Referral
Send sponsors our way and earn 20% commission on every sale. We handle everything.
- 20% commission on every sale
- We handle everything
- Automatic monthly payments
- No minimums or quotas
- Start earning immediately
Your Sponsors Want Better Results.
Your Network Deserves Better Revenue.
We'll show you how produced sponsor audio fits into your network,
walk through the CPM math, and build a demo for your top sponsor on the call.