PRIVACY POLICY

Heart Songs Studios, LLC dba Personata
Last Updated: January 7, 2026

This Privacy Policy explains how Heart Songs Studios, LLC (“Personata,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our websites, create an account, place an order, subscribe to updates, communicate with us, or otherwise interact with our services (collectively, the “Services”).

By using the Services, you agree to this Privacy Policy and our Terms of Use.

1. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. If we make material changes, we may provide additional notice (such as posting a prominent notice or sending an email).

2. Information We Collect

We collect information in three ways: (A) information you provide, (B) information collected automatically, and (C) information from third parties.

1. Information You Provide

Contact and account details

• Name, email address, phone number, mailing address, and account login details (if applicable).

Order and payment details

• Products purchased, transaction totals, billing address, and payment status.
• Payments are processed by Stripe and/or PayPal; we typically do not store full card numbers.

Creative intake details (your story and preferences)

• The information you submit to create your deliverables, such as story details, names, dates, messages, preferences, style references, and any files or links you share.

Communications

• Messages you send to us (email, forms, support requests), plus related details needed to respond.

1. Information Collected Automatically

When you use the Services, we and our partners may collect:

Device and usage data

• IP address, browser type, device type, operating system, approximate location (derived from IP), pages viewed, time spent, clicks, and referring/exit pages.

Cookies and similar technologies
We use cookies and similar tools to keep the site working, remember preferences, measure performance, and understand how people use the Services. If you disable cookies, some features may not function properly.

Google Analytics
We use Google Analytics to help us understand usage of the Services (for example, page views, time on site, traffic sources, and general site interactions). Google may use cookies and similar technologies to collect information about your use of the Services.

1. Information From Third Parties

We may receive limited information from third parties, such as:

• Payment confirmation and transaction metadata from Stripe and PayPal
• Campaign performance data from Mailchimp (for example, opens/clicks if enabled)
• Analytics insights from Google Analytics

3. How We Use Information

We use information to:

• Provide and deliver the Services, including producing and delivering custom songs and sonic branding deliverables
• Process payments and prevent payment fraud
• Communicate with you, including order confirmations, production questions, delivery notices, and support
• Send marketing emails (if you subscribe or opt in), such as newsletters, product updates, and offers, using Mailchimp
• Operate, maintain, and improve the Services, including debugging, analytics, and performance
• Personalize your experience, such as remembering preferences and tailoring site content
• Protect the Services, including detecting, preventing, and responding to fraud, abuse, or security incidents
• Comply with legal obligations and enforce our agreements

4. How We Share Information

We do not sell your personal information in the ordinary sense. We share information only as described below:

1. Service Providers (Processors)

We may share information with trusted vendors that help us run the Services, including:

• Stripe (payment processing)
• PayPal (payment processing)
• Mailchimp (email marketing and subscriber communications)
• Google Analytics (website analytics)

These providers may process information on our behalf to provide their services and are permitted to use it only for those purposes, consistent with their own terms and privacy practices.

1. Legal and Safety Reasons

We may disclose information if we reasonably believe it is necessary to:

• Comply with applicable law, regulation, legal process, or lawful request
• Protect the rights, property, and safety of Personata, our users, or others
• Investigate or prevent suspected fraud, abuse, or security threats

1. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that event. If required by law, we will provide notice of material changes.

1. Aggregated or De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you.

5. Custom Content, Confidentiality, and Public Sharing

Because our work is personal, we treat creative intake details with care.

Your creative intake (“Story”)
We use your story details and preferences to create your deliverables and support your order. We limit access internally to those who need it to do the work.

Our marketing use of your deliverables
We will not publicly share your song, story, name, or identifying details for marketing without your explicit permission (for example, opt-in at checkout or written consent).

Your own posting rights
Whether you can post your deliverables publicly depends on your package (Signature vs. Heirloom/Sonic Branding) and is governed by the Terms of Use. This Privacy Policy addresses data handling, not ownership rights.

6. Email Communications (Mailchimp)

If you subscribe or opt in, we may send promotional emails using Mailchimp. You can unsubscribe at any time using the link in our emails. Even if you unsubscribe from marketing, we may still send transactional messages (for example, order confirmations, delivery notifications, or support responses).

7. Cookies and Analytics Choices

Cookies
You can control cookies through your browser settings. Disabling cookies may limit site functionality.

Google Analytics controls
You may be able to limit Google Analytics collection through browser settings, cookie controls, or tools Google provides. (We do not control Google’s tools.)

8. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the Services and support your orders
• Maintain records for accounting/tax and legal compliance
• Resolve disputes and enforce agreements
• Prevent fraud and protect the Services

If you request deletion, we will take reasonable steps to delete or de-identify information, subject to legal and operational requirements.

9. Security

We use reasonable safeguards designed to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights and Requests

Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information. To make a request, contact us using the information below. We may verify your identity before responding.

11. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps.

12. Third-Party Links

The Services may link to third-party sites or platforms. Their privacy practices are governed by their own policies, and we are not responsible for them.

13. Contact Us

For privacy questions or requests:

Heart Songs Studios, LLC
Email: [support@personatastudios.com]
Support: [support@personatastudios.com]